When Designers Troll Us: Jeremy Scott for Moschino

For Moschino’s SS19 collection, Jeremy Scott delivered a Business-Casual-Parisian-Boss-Bitch circa 1985 look to the runway with successfully fresh pinch-waisted, shoulder-padded, suit jacket combos with matching accessories. He channeled Yves Saint Laurent during the neon cocaine decade and scribbled all over it with Magic Markers. I would wear some of those looks head-to-fucking-toe tbqh. Critics raved. But what they didn’t address were the aggressive LOLs he brought to the runway. Exhibits A, B, C, and WTF (hat tip to Gigi Hadid for giving us Humpty Dumpty Bride Realness with a straight look on her face).

It’s neither fair nor kind to criticize someone else’s craft, especially when writers like myself have no design skills, but “fashion” “designer” “Jeremy” “Scott” has asked us to try ridiculously expensive clothing designed strictly for the staff of a flying saucer, and now he wants us to stroll through Whole Foods in a life-sized sewing kit. How long do we need to quietly sit here and pretend the house isn’t on fire? Who is calling Adidas to let them know we never asked for Wings? Fortunately, there is redemption in his forthcoming H&M x Moschino capsule, dropping this week. Line up now.

Evidence A:

Moschino SS19 Jeremy Scott Measuring Tape Boa

Evidence B:

no.jpg

Evidence C

Moschino SS19 Jeremy Scott Thimble Dress

Here is a video my friend Aaron made, cut together from my Instagram stories. Enjoy.

An Interview with Live The Process

Hi! I'll be relaunching this site soon to reflect my new creative branding agency in partnership with Candor, but in the meantime please enjoy this interview I did with Live The Process, Robyn Berkley's beautiful line of yogawear. Her lifestyle editorial is a salve for today's dystopic news.

  Aviva Yael  wants you to be “dumpable.”  The fashion, entertainment and branding veteran—who is committed to empowering herself and others—is all about becoming confident and self-assured enough to withstand disappointments.  She comes by this philosophy honestly: After a varied career working for everyone from designer Diane Von Furstenberg to musician Pharrell Williams (and his creative collective celebrating difference: i am OTHER), she has found cohesion in variation—beauty in diversity.  Here, she talks about how happiness begins with releasing fear of rejection and helping others:   Live The Process: You’ve had a diverse trajectory, encompassing fashion, editing, marketing and even writing a tattoo anthology. What inherent traits—perhaps even apparent in your childhood—do you think propelled you down these paths?    Aviva Yael:  My father recently said he was “proud to have a daughter who has always been curious and courageous, even as a little kid.” I was raised by Jewish New Yorkers, so a large part of my cultural upbringing was about working hard or, at least, competing creatively or intellectually (thanks, dad) and being civically engaged (thanks, mom).   On paper, my career looks disjointed, but that inconsistency is the thread that has given me so much experience and adaptability. I’ve always had varied interests and finally learned to lean into it. My experience with 9-to-5 jobs has only proved that I don’t thrive in the tedium of day-to-day office operations. My goal is to never have a job again. Also, “all hands” meetings chip away at my soul.  What marries my interests is what I’m doing now: I started my own branding agency last year, shaping the voice and image of brands (and people!). I’m doing what I did for Pharrell for other celebrities, brands, startups and new spaces I haven’t explored before. I have one main goal: to make sure shit isn’t corny. Whatever I create has to be clever or funny—a wink. I love the idea of anti-marketing marketing too.    LTP: What led you to work with Pharrell Williams? What was special about that job?    AY:  I started my career in fashion working for Diane Von Furstenberg, who is the embodiment of glamour and femininity. I moved into writing after  Vice Magazine  hired me to become their first fashion director. I produced a fashion show at the Ukranian National Hall in the East Village and embedded with a group of Vogue dancers from Harlem who I wanted to hire as models for our show. I worked with legendary Willi Ninja of House of Ninja. After  Vice , I tour managed a band called The Virgins, published a book and took various senior editorial positions before landing a dream gig with  Pharrell .  At i am OTHER, I worked with a small team of highly creative women for a man who truly believed in us. I was across everything from music to fashion to educational initiatives. We worked with Oprah, Al Gore, Tim Cook, Karl Lagerfeld, Takashi Murakami, Adidas, Goyard, the United Nations,  The Voice  and every important artist you can think of. I met people I worship. Working with an all-female team was the best professional experience of my life, and I’m still grateful I got to be part of a group of powerful women holding actual power.  What I found most compelling about i am OTHER was being able to use our platform for good, especially through our philanthropic endeavors. I particularly enjoyed the work we did around racial equality. This is something I’ve cared about since college, specifically prison reform. I hate how the socio-economic long tail of slavery has led to mass incarceration and police brutality and I want to see things get better.    LTP: Why is it so rewarding for you to empower others, especially women in the entertainment industry?    AY:  The simplest answer is that it feels good for all of us to help each other. I want women to come up, in particular women of color. I find they speak truth to power more than any other group of peers and I want to be helpful in widening that voice if I can. I’ve recently started mentoring women on how to ask for what we’re worth. Men do it with ease, but we struggle with guilt and fear around asking for more money.   The entertainment industry is so massive that it’s difficult to assess, but it's clear we need to create a new ecosystem that allows women to thrive professionally without relying so heavily on men. Movements like #TimesUp and #MeToo are already changing the culture and hopefully laws in women’s favor, albeit incrementally, and I am glad we are working together toward equality and safety standards. It feels like the robots have become sentient and it’s all so exciting, but of course, this affects men too— especially the good guys who often don’t know how to talk to problematic bosses, peers and friends. Change is going to be a joint effort by all genders, and we have to get women into more leadership roles.   LTP: In this chaotic time, what are some of your current beauty and/or wellness obsessions? What rituals and/practices keep you feeling balanced and healthy?    AY:  I don’t wear makeup except for YSL Golden Gloss #2 lip gloss, so having bright, smooth skin is a huge priority. I’ve been obsessive lately about getting monthly facials; I tried a chemical peel (loved it!) and I swear by laser resurfacing. It’s really embarrassingly expensive, but it’s  my face !  I drink tons of water and, at night, I cut up fresh ginger and turmeric with a scallion root and make it into a tea. Sleep is essential for having clear eyes and skin, so I started weekly acupuncture and take a Chinese herb called Evergreen Calm ZZZ before bed. For the first time in my entire neurotic life, I sleep over seven hours a night. It’s a miracle. I also think daily exercise has improved my sleep and skin.   LTP: What does happiness look like to you?    AY:  It’s changed over the years, but now that I’m feeling somewhat proud of my professional accomplishments, I think it’s about choosing to live a life of honesty and really being present for your closest family and friends. Those are the people who get you through personal droughts or loss. Giving yourself time for your hobbies is also the key to brain balance. My hobbies are pretty basic: I love to travel, cook, read, do home improvements and clean, so I prioritize those things.   Love is also important, so finding someone you trust who isn’t using you as a life raft to avoid their own issues is worth some energy. I tend to be quite happy when I’m single, but I have a credo about love that I call, “Make Yourself Dumpable.” It means you feel so resilient, confident and proud of who you are that, if someone dumps you, you’re just fine. After the initial pain wears off, you’re still lovable and sexy. I believe every breakup is ultimately good, so why not turn it into an opportunity?   LTP: What does it mean to you to “Live The Process” and how can we all do that more each day?    AY:  The process is the reward. When you lean into a problem and face it, you can solve it. Your process improves each time. Getting to an honest place means learning to be unafraid of rejection or failure, Obama-style. And doing things that make you happy and bring happiness to other people, even if it’s the smallest act for a minute a day.

Aviva Yael wants you to be “dumpable.”

The fashion, entertainment and branding veteran—who is committed to empowering herself and others—is all about becoming confident and self-assured enough to withstand disappointments.

She comes by this philosophy honestly: After a varied career working for everyone from designer Diane Von Furstenberg to musician Pharrell Williams (and his creative collective celebrating difference: i am OTHER), she has found cohesion in variation—beauty in diversity.

Here, she talks about how happiness begins with releasing fear of rejection and helping others:

Live The Process: You’ve had a diverse trajectory, encompassing fashion, editing, marketing and even writing a tattoo anthology. What inherent traits—perhaps even apparent in your childhood—do you think propelled you down these paths?

Aviva Yael: My father recently said he was “proud to have a daughter who has always been curious and courageous, even as a little kid.” I was raised by Jewish New Yorkers, so a large part of my cultural upbringing was about working hard or, at least, competing creatively or intellectually (thanks, dad) and being civically engaged (thanks, mom). 

On paper, my career looks disjointed, but that inconsistency is the thread that has given me so much experience and adaptability. I’ve always had varied interests and finally learned to lean into it. My experience with 9-to-5 jobs has only proved that I don’t thrive in the tedium of day-to-day office operations. My goal is to never have a job again. Also, “all hands” meetings chip away at my soul.

What marries my interests is what I’m doing now: I started my own branding agency last year, shaping the voice and image of brands (and people!). I’m doing what I did for Pharrell for other celebrities, brands, startups and new spaces I haven’t explored before. I have one main goal: to make sure shit isn’t corny. Whatever I create has to be clever or funny—a wink. I love the idea of anti-marketing marketing too. 

LTP: What led you to work with Pharrell Williams? What was special about that job?

AY: I started my career in fashion working for Diane Von Furstenberg, who is the embodiment of glamour and femininity. I moved into writing after Vice Magazine hired me to become their first fashion director. I produced a fashion show at the Ukranian National Hall in the East Village and embedded with a group of Vogue dancers from Harlem who I wanted to hire as models for our show. I worked with legendary Willi Ninja of House of Ninja. After Vice, I tour managed a band called The Virgins, published a book and took various senior editorial positions before landing a dream gig with Pharrell.

At i am OTHER, I worked with a small team of highly creative women for a man who truly believed in us. I was across everything from music to fashion to educational initiatives. We worked with Oprah, Al Gore, Tim Cook, Karl Lagerfeld, Takashi Murakami, Adidas, Goyard, the United Nations, The Voice and every important artist you can think of. I met people I worship. Working with an all-female team was the best professional experience of my life, and I’m still grateful I got to be part of a group of powerful women holding actual power.

What I found most compelling about i am OTHER was being able to use our platform for good, especially through our philanthropic endeavors. I particularly enjoyed the work we did around racial equality. This is something I’ve cared about since college, specifically prison reform. I hate how the socio-economic long tail of slavery has led to mass incarceration and police brutality and I want to see things get better. 

LTP: Why is it so rewarding for you to empower others, especially women in the entertainment industry?

AY: The simplest answer is that it feels good for all of us to help each other. I want women to come up, in particular women of color. I find they speak truth to power more than any other group of peers and I want to be helpful in widening that voice if I can. I’ve recently started mentoring women on how to ask for what we’re worth. Men do it with ease, but we struggle with guilt and fear around asking for more money. 

The entertainment industry is so massive that it’s difficult to assess, but it's clear we need to create a new ecosystem that allows women to thrive professionally without relying so heavily on men. Movements like #TimesUp and #MeToo are already changing the culture and hopefully laws in women’s favor, albeit incrementally, and I am glad we are working together toward equality and safety standards. It feels like the robots have become sentient and it’s all so exciting, but of course, this affects men too— especially the good guys who often don’t know how to talk to problematic bosses, peers and friends. Change is going to be a joint effort by all genders, and we have to get women into more leadership roles.

LTP: In this chaotic time, what are some of your current beauty and/or wellness obsessions? What rituals and/practices keep you feeling balanced and healthy?

AY: I don’t wear makeup except for YSL Golden Gloss #2 lip gloss, so having bright, smooth skin is a huge priority. I’ve been obsessive lately about getting monthly facials; I tried a chemical peel (loved it!) and I swear by laser resurfacing. It’s really embarrassingly expensive, but it’s my face!

I drink tons of water and, at night, I cut up fresh ginger and turmeric with a scallion root and make it into a tea. Sleep is essential for having clear eyes and skin, so I started weekly acupuncture and take a Chinese herb called Evergreen Calm ZZZ before bed. For the first time in my entire neurotic life, I sleep over seven hours a night. It’s a miracle. I also think daily exercise has improved my sleep and skin.

LTP: What does happiness look like to you?

AY: It’s changed over the years, but now that I’m feeling somewhat proud of my professional accomplishments, I think it’s about choosing to live a life of honesty and really being present for your closest family and friends. Those are the people who get you through personal droughts or loss. Giving yourself time for your hobbies is also the key to brain balance. My hobbies are pretty basic: I love to travel, cook, read, do home improvements and clean, so I prioritize those things. 

Love is also important, so finding someone you trust who isn’t using you as a life raft to avoid their own issues is worth some energy. I tend to be quite happy when I’m single, but I have a credo about love that I call, “Make Yourself Dumpable.” It means you feel so resilient, confident and proud of who you are that, if someone dumps you, you’re just fine. After the initial pain wears off, you’re still lovable and sexy. I believe every breakup is ultimately good, so why not turn it into an opportunity?

LTP: What does it mean to you to “Live The Process” and how can we all do that more each day?

AY: The process is the reward. When you lean into a problem and face it, you can solve it. Your process improves each time. Getting to an honest place means learning to be unafraid of rejection or failure, Obama-style. And doing things that make you happy and bring happiness to other people, even if it’s the smallest act for a minute a day.

Source: https://livetheprocess.com/blogs/transform...

The Force Has Been Awokened and Suchness

The Wolfpack x Star Wars: Dave, Eddie, me, Megan, and Mukunda (as Darth Vader), who made his costume entirely out of cardboard and tape. Check out his costumes and movie artwork in Vogue!


Star Wars has not only awakened The Force, but after years of dormancy, it has awakened my need to write about it. Blogging makes me feel like a little ol' granny trying to reach out on Facebook, so please get me on your nerdy Episode VII group texts ASAP.

As a Star Wars lifer, I loved this film. Not because it was better than the original trilogy, but because it brought me back to it. This is an important feeling for early fans who lost their passion for the legacy after The Phantom Menace. The storyline was simplistic and there were some hokey moments, but I appreciate how this film echoed it's own roots. Some of my friends have complained about the script being lazy, but George Lucas went so off plot through four convoluted and poorly cast films, it's relieving to see JJ Abrams take control and get the franchise back on track. I respect and worship George Lucas, but once Jar Jar Binks hit the screen, the world realized he was in over his head. Jar Jar holds steady as the all-time worst character in film history, although Mad Max's Guitar Flamethrower dude is definitely sizzling on the scene (sidenote: everyone involved in the creation of that character should be forced to attend a job fair to find a new career path). ANYHOW!

My thoughts on The Force Awakens (SPOILERS):

FINN - I was happy to see a black lead character and I'm curious about his future, but unfortunately I didn't feel connected to Finn at all. He was a wee tad too puppy-like for my taste. However, I anticipated him replacing Luke Skywalker, so preemptively overhyping his role is the primary reason for my disappointment. Nonetheless, I can't help but anticipate him somehow replacing Han Solo in the next film, so I'll just be over here gearing up for another let down.



THE BAR SCENE - I wish the filmmakers had spent more time in the bar on Jakku. It made me really miss Mos Eisley and Tatooine. The locals at Ergel's bar (the featured tavern in Cratertown) should have had one more minute of screen time. Not just for extra chuckles, but to showcase the innovation of Industrial Light & Magic's creature department. However, there was an Easter Egg for us Mos Eisley groupies, including a cameo of the original jazz band, Figran D'an & The Modal Nodes from Episode IV: in A New Hope.



MAZ KANATA - I know this is extremely shallow because Lupita N'yongo is an astute actress and role model, but why did JJ Abrams waste her gorgeousness on an ET-looking-ass barkeep who - no big deal - has Luke Motherfucking Skywalker's light saber laying around in an unlocked box? That's like leaving the One Ring in a file cabinet in the manager's office at a Dave & Busters. IT'S PRECIOUS, Y'ALL. Also, Maz is just an off-brand Yoda the way Jakku is an off-brand Tatooine. On a lighter note, I appreciated the diversity of this film. They were able to create a range of backgrounds for characters without making it a racist shitshow (coughcough The Phantom Menace).



STARKILLER BASE - Creating a new Death Star seemed redundant, but I did love the Nazi scenery of the First Order's militia. I keep forgetting to ask more knowledgable pals about the necessity of an ice planet, so please weigh in!



REY - Daisy Ridley, the actress who played Rey, was strong all around. Her character had a nice mix of Leia's courage, Luke's sensitivity, and Han's snark, but she was an intelligent warrior with her own style. I found her pretty compelling as a female protagonist and I think she will carry the series, no sweat. Can't wait to see her in the next chapter.



FASHION - The wardrobe was insahhhnely good. I'd wear almost anything seen on screen, male or female, Finn's leathers in particular. Here's a good interview about the costume designer's thought process when creating the wardrobe. Aside from dressing General Leia as someone's aunt who breeds Golden Retrievers in Maine, I felt the film was respectful of the legacy of Star Wars fashion.



THE LIGHTSABER - I found Kylo Ren's two sided saber superfluous and off-putting. The lightsaber is a sacred icon that should not be altered. However, Kylo's silken mane really transformed dorky Adam Driver into a smoldering pony, amirite?

 


HAN, R2D2, C3PO, LUKE, LEIA (in that order) - I didn't expect it, but I got pretty ferklempt seeing my childhood friends appear on screen. The Empire Strikes Back was the first movie I saw in a theater; my cousin Dalton took me to see it in Times Square, and even though I couldn't really follow the plot at such a young age, I remember being awed. I fell in love with Yoda immediately and was genuinely scared of Darth Vader. We didn't have spaceships and creatures like that before Star Wars. The Rebels were my very first heroes outside of Piggy and Kermy, so every time a vintage character appeared in The Force Awakens, I cheered and clapped along with the UA Sheepshead Bay IMAX audience. D and I kept side-hugging and holding hands, and I could hear Megan squealing 6 seats over. It was definitely a highlight of the experience.


POE DAMARIN - After watching Ex-Machina, I simultaneously added Oscar Isaac into both my Greatest Actors and Would Definitely F lists. However, he has surpassed all canon and moved into a very important role formerly occupied by Jason Mantzoukas and James MacAvoy: Poe Damarin is officially my TOP DUDEFISH. This means I will think about him at inappropriate times. Hope I meet him at a dinner party and he wifes me. Will keep you posted x





Hey Y'all

Hi everyone-

It's been awhile since I've written anything here and I'm feeling kind of rusty. I used to love this thing and couldn't wait to come home from work and write, but now it seems pointless. There are a few reasons why:

1) I don't have much free time to write due to working for an extremely busy person.

2) I love my job so much I'm kind of obsessed with it and don't really want to distract myself. This blog could potentially be a huge time burglar.

3) I no longer live in New York City during the ever-burgeoning artistic era of Lower East Side creativity that has since been completely annihilated by yada yada rich assholes yada gentrification yada.... I live an ideal life out here in boring old Los Angeles, which I'm grateful for, but it's not exactly the most inspiring city. It's no pre-9/11 Manhattan.

4) I'm happy and I can't write when I'm happy. I don't know why this is true, all I know is that whenever things are rough I am better at articulating myself.

5) No one blogs anymore. Blogging is for people in their 20's who are defining themselves, or people in their 50's who are reinventing themselves. That said, I'm definitely going to have an old lady blog someday, mostly about my all-female ragtime band, Pickleback.

Anyhow, I might end up writing once in awhile, but you to skip the reading and go straight to my daily complaints, follow me on Twitter. I love Twitter. 

Mom Quotes by Aviva Yael

I recently visited my mom in New Orleans (my hometown, born and raised). We had a fun visit that mostly consisted of going out to eat at all my favorite spots. If you ever go to New Orleans, ask me where to eat, drink, and dance. Anyhow, as usual my mom shared her special brand of advice and opinions. I collected some of her more seminal phrases. Below are a few killer classics:

We drove past a giant building that was under construction.
Mom: (Gasp) "They're building a modern extravaganza!"

Me: "I can't believe dad smokes pot"
Mom: "Oh honey he's what they call a doper." 

Me: "Why do you have so many cookies in your house?"
Mom: "Because I'm a junkie"

"Button it"

"Oh please, he's so full of shit I don't know how he can walk"

"BULLSHIT ARTIST"

"He's kind as can be, but ugly as sin"

"Maybe it's time you start looking into freezing your eggs"

Thanks for making me mom! I love you!

What's your favorite mom quote?

Freak City

Hi friends-

Been awhile! I haven't had much to say in long form, but if you want to know what I'm up to these days, my boos Twitter and Instagram got all you need. In the meantime, here is a short piece I directed for Pharrell's i am OTHER channel for our HYPEBEAST series about one of my favorite spots in LA, Freak City. I love the owners Justin Time and Vally Girl, and am happy to be able to tell my friends exactly WHAT Freak City is with just a link. Enjoy!


Thank you my crew Erik Lang, Jacqueline Di Milia, Bethany Gould, Gabriel Stanley, and Basak Alemdag.

Pulling it Together

Please enjoy this podcast in which Amanda Savage interviews me about 

burning topics like:

- why I'm obsessed with Tinder
- the age old debate: WASPs vs. JAPs
- my most embarrassing story ever. 

Click the link below to download the iTunes podcast:

PULLING IT TOGETHER with Amanda Savage, Episode 8: AVIVA YAEL

This old photo of me saluting like a Corporal Asshole is part of my most embarrassing story. Listen to the podcast to find out more.

I also share some tips on social networking, which eBay posted on The Inside Source:

 

Enjoy!

xo Aviva

My Worst Date Ever

This is a repost of my favorite bad date story, originally posted 7/7/11

This song will never die. I'll be an old lady rocking back and forth in my rocking chair on the front porch (I live in the South somewhere?) and I'll tell my son to "crank this shit up." Probably more likely I'll be soothing my teeth between prolonged sips from a Bourbon lemonade, swirling regrets and theophanies into the thick root of a lowball. Sorry I said "theophanies." Just trying it out. Whaddya think? It's probably the worst, but I'm listless these days. Using new words is about as edgy as I get. I'm still waiting for the right moment to casually drop "excoriate" without losing friends.

One time I went on a date with a guy who lived, ate and drank on the Upper East Side. We'll just call him "Harvard Sweatshirt." A snowstorm hit and neither of us wanted to walk three long avenues to the train, so we went back to his immaculate, book-laden apartment. I pulled a copy of "Pockets Full of Chomsky" from his shelf and told him how I'd gifted the series to someone that very morning. His sweatshirt then asked me to "translate complex passages" chosen by him into what I think they mean in layman's terms. You know, because I was a fucking idiot who went to UCLA and couldn't possibly grasp or dissect Chomsky's philosophy.

The degradation sobered me up instantly. I was being hazed. Apparently my ability to break down the assigned excerpts into tiny little pieces at 2am and still look pretty must have been all that he was looking for, for that night anyhow, because suddenly I was "this" and "that" and "more things you want to hear from someone who you're attracted to."

It was freezing, there was a blizzard outside, and the trains were running on holiday service, but I walked three long avenues, transferred trains, and followed the East River home til I could get back to my bed in Williamsburg by 5am.

I don't have that kind of pride anymore.

He's BAAAaaaack...

I can't design clothing. I can't sew. I can't sketch, or even visualize myself in new clothing until I've tried it on. I have very few talents and the ones I have are pretty common:

Thus, it's neither fair nor kind of me to criticize someone else's craft, but "fashion" "designer" "Jeremy" "Scott" has pushed me over the edge with his new collection this season. Scott, known for his elegant taste and ethereal musings, has a new collection that looks like it was designed for the wait staff at that defunct tourist trap Martian Bar in Times Square. I think he was going for more of an 80's-does-50's camp feel a la Mars Attacks, with re-re-re-hashed Trash & Vaudeville patent-leather-zippered throwbacks. But this all sounds way cooler than anything that hit the runway:

Spring/Summer '14 - Jeremy Scott Hates Women's Bodies, Evidence A, B, and C

This collection wasn't as offensive as past seasons, and I'd rock some of the one-piece maillots, but... 

IT'S TIME TO STOP PRETENDING THAT JEREMY SCOTT IS A BRILLIANT, INNOVATIVE FASHION DESIGNER. 

I mean, it's CRAZY you guys. We are like battered wives. We're too scared to say it out loud because everyone's "friends" with him and he throws the best Coachella parties (for real, thank you for all these years of ice sculptures in the pool and really good DJs), but we don't need to live in fear anymore. If you see something, say something, people. Speak up! There are others who feel the same way you do, who are trapped in a Boom Boom Room-sized pressure cooker filled with social climbers and FashGods just as desperate and full of shit as you are. Maybe if we all come out of the JS closet at once no one will notice, like bum-rushing a police barricade.

Let us not forget how he outdid himself with the SS12 runway presentation, a veritable bounty of Cross Colors-meets-Pee-Wee's Playhouse couture. I was so moved I wrote about it in 2011. I know he's hustled for a decade to become a signature part of NYFW and I definitely respect the work ethic, but I've never seen anyone wear his clothing who I know doesn't get it for free. Maybe his Adidas collaborations offset the cost of production on his signature line, but I suspect he has a rich old benefactor in Paris who underwrites it all. If anyone knows, please holler at me in the comments or email me. On the bright side, it look like he hasn’t ripped off any legendary skate brands this season. I haven't seen any reviews yet so I'll look tomorrow and update you on the consensus, but in the meantime please share your thoughts in the comments.

UPDATE 9/12/13 9:30am PST:

As usual, critics are raving about him again, too scared to call a spade a spade. The LA Times just referenced Mars Attacks and says "this collection combines the rebellious spirit of '50s-era youth with a future-past Space Age aesthetic to create a range of pieces perfect for the planet-hopping retro-rebel set." 

Really? Is it?

Look What You Did

Hi Everyone!!

I just got back from the AIDS/Lifecycle ride this weekend and I wanted to let you know it was the experience of a lifetime. I am totally inspired and feel different about my priorities, particularly in regards to helping other people. It was mentally, physically and even spiritually challenging but it was a very special week. Sorry if that sounds corny as hell, but it's true. I just wanted to thank you for being part of this and helping me raise enough money to have this opportunity.

This year the ALC broke it's record: 2,200 riders fundraised $14.2 MILLION to help AIDS research and to help rehabilitate people living with HIV and AIDS. Babies, families, and elderly folks included. People who have no health insurance because they either can't afford it or have lost their jobs and even homes because they became sick and ran out of money are being saved by your donations. I know because I was riding next to many of them. It is an incredibly rewarding experience to meet the very people who are benefitting from your cause. They thank you and I thank you. It's important you know exactly where the money you gave to the ALC went, and you should be proud of yourself for making a difference in these people's lives. 

I hope you enjoyed my Instagram photos (it was hard to find power for my cell to post a lot of photos, but I'll be posting more this week). Thank you again - you've been great friends to me!

If you ever consider doing the ride yourself next year please let me know. It's fully achievable, trust me!

xo Aviva

Thank you!

Thanks to you I've successfully raised the $3000. I needed to be able to participate in the

550-mile AIDS Ride

on June 2nd! I'm so excited, grateful, and personally moved by the amount of support and effort you guys have put into helping me make this long-time goal happen.

If you would still like to support me but couldn't donate before I met my goal, you can donate to a separate PayPal fundraiser I've set up, which will go directly toward next year's fund by clicking this:

Please click that Paypal button in the upper right corner of this here blog. There is also an article entitled "

Science Proves Women Love a Big Ol' D

" right after this post for you to read as an added bonus (or loss, depending on your favorite penis size).

Thank you so much guys and sorry for the campaigning but it really does mean a lot! 

xoxo Aviva

Science Proves Women Love a Big Ol' D

Big ol' D's have been historically celebrated through art and architecture as a symbol of virility and procreation. Our society obsesses over BOD's in comedy, literature, advertising, music, movies, sports, pop culture and fashion. Science has finally confirmed what we all already know to be the most true truth in the history of trueness:



The study was conducted by a panel of male scientists who may or may not have tiny penises. I wonder how much this study in obviousness cost researchers at the University of Georgia? 

If you weren't blessed with a giant you-know-what, there's nothing you can do about it so just try not to worry. If you make us laugh and want to make rad babies with you, it doesn't really matter. So let's all pretend we are all gorgeous and perfect and keep on bonin'.














Home Stretch


                            

Hello friends and family-

TWO MORE WEEKS TO GO!!!

I want to thank all of you who have generously donated to my AIDS Ride fundraiser. I am only $500. from my goal now and completely on track to meet the $3000. mark within the next two weeks thanks to you!

As difficult as it has been to raise this money, I have to say that being this close has motivated me both physically and mentally. Thank you for encouraging me and keeping me on track. If you haven't already donated please click the link below for my fundraising page and updates:


I also want to let you know that I am dedicating my ride to my stepmom Anne who did this ride on her 50th birthday after the passing of her daughter and my sister Natacha. I can't wait to do this ride and make your kindness, your donations, and your moral support pay off. Thank you guys!

xo Aviva

You're Making My Dreams Come True


UPDATE: 

Since my last post 3 days ago you guys have helped me reach 50% of my fundraising goal! Your amazing 
generosity not only proves to me that people still care about things other than the Real Housewives of 
Beverly Hills Reunion Episodes (not that there is much else to care about), but it has completely reinvigorated me 
personally. 

I was feeling a little discouraged. My team dropped out, I hadn't raised much money, the cost of a proper new bike, 
gear, and equipment are high and not included in the fundraising, and my training hasn't been good enough until 
recently. After seeing an outpouring of donations and friends offering to donate art, clothes and other things to help 
me hold a fundraising party, I feel inspired again and I would do this ride alone no matter what. Camping with 
thousands of strangers from all over the world even though I hate camping? NO PROBLEM. Being out of my 
physical and mental element? NO PROBLEM. Worrying about taking a week off from my regular job and clients? 
OKAY SLIGHT PROBLEM because I don't like taking time off. But it's all going to be worth it once I'm on that 
beautiful ride with all those goal-driven people.

I will be shouting out my supporters from the road on Instagram and sending postcards to each of you along the way, 
so if you haven't donated yet drop a few bucks on my page and join me on my journey! As a preliminary thank you, 
here is a cute cute cute cute cute cute cute CUTE thank you gerbil-hamster (what is it?):


Thank you to my supporters:

Alex 2/Tone
Jennifer Brandt & Nic Taylor
Rich Awn (see you on the ride Rich!)
Matt Lenski
David Cross
Ilona Klaver
Jessie Mann
Nelleke McCowan
Kate Carraway
Suzy and Coady Willis (who gave me $69.69 because they are perverts!)
Chevonne Moore
Mark Aguilar
The O'Niells
Delia Sweeney
Julia Dimon
Shay Neilsen
Ann Heche and the Heche Family
April Jones
Keeli Shaw
Jeremy & Danika Sirota
Nick Stern
Tracy Stewart
Michael Lavoilette
Alex Yenni
Elliot Aranow
Rudj Escobar
Nancy Kagan
Mollie Culligan
Sarah Soquel Morhaim
Kasey Price
Ellisah Gennello
Andrew Bangs
Avril Lang

I love you guys. Thank you SO MUCH!



We're getting closer!

Hey guys! 

I am chugging along in my training for the AIDS ride which is now only 2 months away. I am excited to tell you that 
I have already reached 22% of my fundraising goal that I need to reach in order to participate! A lot of you have 
already donated and THANK YOU SO MUCH for doing so - your support not only encourages me personally, but it's 
helping to cure BABY AIDS N STUFF and save people's lives. Don't you want to cure BABY AIDS? Don't be a baby 
killer! (jokes etc etc more jokes etc)

Anyhow, I can really use your support with as little as a $10.00 donation. And of course if you are in LA, please join 
me for one of the beautiful long coastal rides in Malibu or to from the San Gabriel Mountains to Seal Beach on the 
weekends as part of my training.




I have a long way to go for fundraising and I'm going to start being very proactive about it for the next two months.
The sooner I raise the $3000. to join, the sooner I can stop posting about this ride and get down to the fun stuff, which
includes shouting out all of my supporters from the road and sending you postcards. Thank you all for your support so far!

Love you all!

xo Aviva