Seamlessly integrate a new product into the world’s largest social network.
Task
In 2016, Meta acquired the data-tracking service CrowdTangle, which helps journalists and academic researchers understand how stories, information, and disinformation spread across social media.
In 2023, META rebranded the property into its platform. Stink Studios brought me on as Lead Copywriter to integrate Crowdtangle using META’s strict style guide and lexicon to take users through a clean, clear, concise experience.
Result
META proudly announced Crowdtangle as a transparent tracking system for data analysts, showcasing the platform’s global reach and influence. The move helped consolidate META’s reach and retention with entertainment and media companies, academic outlets, analysts, and business partners to track content and viral posts shared through META platforms. This deeper level of tracking data allowed corporate users to refine targets and drive ad sales based on metrics.
Project Role
Lead Copywriter
