Balmain x Puma
Boxing, But Make it Fashion
Task
The BALMAIN x PUMA collection, created with Cara Delevingne, had an extended campaign attached, which focused on telling the real-life stories of people who are fighting today’s good fights. The series featured a diverse group of subjects from around the world, spanning the fields of art, sport, music, dance, academia, and literature, each with an inspiring story to share.
Result
I worked with the team at Maavven to create a 360 campaign that included a series of launch videos and photography and an interactive live event in downtown Los Angeles that showcased an art installation underlining the power of human connection through the lens of boxing. The collection was inspired by traditional boxing gear and designed by Olivier Rousteing, which sold out nationwide.
Project Roles
Copywriting
Treatment writing for video campaign
Interviewed cast
Press releases