ANGEL MARGARITA
Bring Haileee Steinfeld’s canned margaritas to life
Task
Stept Studios brought me on to develop a brand voice for Angel Margarita, a premium RTD cocktail brand co-founded by Hailee Steinfeld. I worked with the team to define identity while keeping Hailee’s vision at the forefront, creating brand language, copy direction, slogans, and social media execution.
With four flavor profiles, our work was designed to ensure Angel Margarita stands out in the competitive spirits landscape and keeps new audiences engaged.
Result
Angel launched in premium doors in the Southern California market with clear, simple messaging about flavor integrity and real ingredients. Hailee and the brand continue to create engaging content with a lifestyle story, positioned at the forefront of the celebrity spirits category.
Project Roles:
Website Copy
Social Strategy
Brand Lexicon
Brand Bible
