A GOLDE
Rebranding a premium denim line
Task
A GOLDE is a premium denim label dedicated to setting the standard for advanced, directional denim. I worked with the creative, marketing and design teams to relaunch the brand from the ground up.
I hired a social team and developed a creative strategy, including social media strategy, newsletter, and blog content and consulted with the Creative Director on Citizen of Humanity's quarterly print magazine HUMANITY for seasonal features, talent and campaign language.
Result
A GOLDE successfully launched their newly redesigned premium denim aimed at young consumers under the Creative Direction of Simon Miller.
Through a strategic campaign in HUMANITY Magazine’s printed quarterly, I worked with Kassia Meador and Vogue Italy’s Franca Sozzani on a cover story to announce A GOLDE to the world.
The brand grew rapidly and, in 2016, introduced a new men's line. A$AP Ferg partnered with the brand on an exclusive collection that drove an 11% increase in sales.
Project Roles:
Creative Director (Copy)
Creative Strategy
Content Strategy
Social Media Strategy
Hired and trained a social team
