Launch a new skincare brand exclusively at Neiman Marcus
Task
As the sole copywriter, I helped launch a mushroom-based skincare brand exclusively at Neiman Marcus. Neon Hippie is an all-natural collection that uses a proprietary mix of mushroom-based ingredients. I created their brand slogan:
PEACE, LOVE & MAGIC SKIN
I worked with the founders to name products and create packaging, website, in-store signage and product copy. I also created the launch campaign for socials, and created evergreen content verticals, as well as corporate bios and marketing materials.
Result
Neon Hippie successfully launched in Neiman Marcus and within the first year, was nominated for Best Product Packaging Design by Beauty Matters. WWD called it "one of the most buzzed about brands of 2024" and Neon Hippie expanded to limited Ulta stores and Free People nationwide
Project Roles:
Brand Slogan
Product Naming
Packaging Copy
Website Copy
Corporate Materials
Social Campaign for Launch
