Task

When Poppi soda was searching for a Creative Director of Copy, they tasked me with pitching a new Fall flavor campaign for their forthcoming cherry soda drop.

I went a step further and did all of the creative direction, copy, and some of the visuals contained below.

I put together a brand story, created a main character named CHERRY BABY, invented a sample merch collection and designed potential apparel and accessories, wrote slogans for the temporary merch shop, created sample copy for the social roll-out, and even pitched a video concept with one of my favorite Directors who I write for regularly, Alice Kong (Partizan).

Poppi’s parent company Cavu Ventures asked me to put together a potential Superbowl strategy for their 2025 campaign. I have an extensive network of brilliant creatives, production companies, Directors, celebrity talent and Content Creators that I’ve amassed over 15 years of working in the culture, fashion, art, music, tech, wellness and entertainment space. I put together a package of ideal partners for the brand. I pride myself on building a lifetime of amazing relationships and having the trust of so many inspiring creators and executives.

This showcases my thought process and visual style. It was a true joy to work on this pitch.